Vitra, in five colours.

The question

Furniture sites tend to look like catalogues: a grid of chairs on white. Vitra’s story is the designers behind the pieces. So we asked: what if one chair could carry all of them?

The idea

One chair, many lives. A chair built in 3D stays pinned while you scroll through five designers. At each step it flies apart, changes colour and material, and snaps back together, while a new colour panel wipes up behind it and the designer’s name fills the screen.

Craft details

Five designers, one scroll

Prouvé, Panton, Van Severen, Bouroullec, Barber Osgerby. Each gets a colour, a material, and its real piece, designer and price from vitra.com.

A collection you can sort

Ten chairs with their designers and US prices, sortable by price, each with an add-to-cart button.

Made to order

A yellow section on how Vitra generally manufactures to order, next to stock footage of hand work, labelled as stock.

Our chair, not theirs

The chair is a generic form we built in CSS 3D, so it never copies a Vitra design, and the page says so.

On a phone

On a phone the chair stays centred and the designer’s name narrows to fit, so each change still lands full width.

Every fact, checked

Product names, designers and US prices come from vitra.com, read in November 2026, along with the details for Standard (Jean Prouvé, 1934/1950) and the Panton Chair (Verner Panton, 1959/1999). Years for the other pieces weren’t confirmed, so the page shows none. The chair and its colours are ours, and the footage is licensed stock, labelled on the page.

What it means for your product

If you make furniture or home goods, your page can show the range and the people behind it in one move. We find the gesture that fits your product and build the page around it. Websites →

Next piece: the Yuno website →

Vitra and the product names shown are trademarks of their owner. They’re used here only to name the products in an unofficial study.